What Can I Do To Work From Home

How To Host Webinars Like The Pros

2009-05-24T23:08:00.000-07:00

97% of people who host webinars will fail because they don't know these success tips that can be found here: How to host webinars

Sales Message Generation Software

2009-05-08T11:09:00.000-07:00

Finally, a product that compels me to be systematic and efficient.

The Sales Message Generation Software forces one to be not only an organized writer, but also an orderly thinker, which is a must in communicating copy effectively.

Several templates for sales letters are provided in which you can point and click on your choice.

Try them all out if you like to see which one best fits your current needs. Once you get to the actual template, you simply answer the questions.

If you need it to be, this entire system can aid you in, literally, a fill in the blank manner. However, for those who wish to add their own creative flair, there is still plenty of room to ad-lib as long as you use Sanders structured guidance. Even the most scatter-brained writer will be able to utilize this method.

In addition to the step-by-step templates, Sanders inserts psychological motivators into the peripheral dialogue.

A wealthy list of words are incorporated into the copy that will become your own.

If you open your eyes and look around, you'll quickly notice that you are surrounded by ads filled with these exact tried and true phrases which are based on a Yale study of persuasive language.

Using this proven lingo, Sanders provides headline templates for your letters.

In Sales Message Generation Software, Marlon Sanders has taken a sometimes complex process and simplified it for the potential marketer.

Using the formula he has developed, Sanders takes the reader by hand and leads him, or her, step by step through the process of writing a sales letter.

This software contains a point by point method that is clear not only to the experienced but also to beginners. You truly do not have to be familiar with selling tactics. Sanders has already completed this legwork for you.

I am not an organized writer. In fact, my writings can be quite chaotic. The outline method combined with question and answer fill-in-the-blanks in this software was invaluable.

Not only is it easy to follow, it was also a massive time-saver.

Collecting ones business ideas can be a monumental endeavor not to mention having the ability to present them in an effective manner.

This Sales Message Generation Software does just what it promises, it generates sales messages and letters, quickly and effectively, proficiently communicating information to your client.

Click Here for more details on the Push Button Letters Software.

"Can You Win Her Back If You Made Her Mad?"

2009-05-07T18:18:00.001-07:00

Women are extremely loyal with girlfriends as well as brands.

Not only that, but they tell EVERYONE about their experiences.

Good or bad.

So if you've made her mad, the best thing you can do to get her loyalty is great customer service.

Customer service is often the first place businesses ignore because of the pressure to keep up in so many other areas.

But it's never been more important than now.

If your business has lost a female customer, here are some strategies to getting her back in the fold:

1. Offer a discount to give your business another try;

2. Write a long letter of apology and let her know you want her business back;

3. Make her feel cared about and special - the key to regaining trust.

Obviously these same techniques make sense when it comes to getting male customers back under your wing as well.

That's what is so wonderful about embracing these strategies that reach women.

We ALL benefit from a new and effective approach!

If you're looking to reach the female market, you have to speak HER LANGUAGE.

For the first time ever you can learn to write copy SPECIFICALLY for women.

On May 13, Lorrie Morgan-Ferrero of Red Hot Copy is holding a hands-on, virtual series for 8 weeks called the "The She Factor Copywriting Bootcamp."

Want a sneak peek for FRE`E, grab her information-packed webinar called "How to Successfully Market to Women."

You'll learn a ton about the new copywriting rules! But the video won't be posted long because the Bootcamp starts soon!

Get all the details here:

www.RedHotCopy.com

More Insider Secrets to Great Copywriting -- Judging Your Target Marke

2009-05-07T18:07:00.000-07:00

Copywriting is a team sport. There’s you (the writer) and the reader. The reader gets to decide when the game’s over.

As soon as the reader is gone, they’re not reading your copy anymore. So you’re anticipating what’s going to keep them interested and intrigued with your copy ahead of time. Here’s how it’s done.

Pick a primary target market. (Yes you can have more than one, but the more specific you make your target market, the easier it will be to sell to them. For our purposes, you need to pick one specific target market.)

Let’s define just what I mean and how I create my audience as a real person in my Field Guide.

Target + Market = Tarket – a singular way to look at writing to one person rather than a mob. Get this one concept down and your copy will bond effortlessly with the reader. Because it’s just you and her in the room.

(Oops – I let out another of my secrets.

We’re limited in the English language when it comes to identifying rather than “he” I suggest if you use the pronoun “she” instead.

Your copy will go through a subtle filter that you may find is more palatable to more of your audience than you imagined. Of course, it depends on who your target market is.)

We have a lot to cover here, so don’t miss a single word. You must know the education level of your target audience to write effectively. In general, even educated people don't mind reading simple words.

Simple means clear.

But there's a fine line between talking down to your market. Don't go there. For the most part, Americans read between the 11th and 12th grade levels.

Did you know that best-selling books are written for the 8th to 10th grade level? "Reader's Digest" aims for the 10th grade level, while "Time" and "The Wall Street Journal" reach for the 11th.

So Keep It Simple, Sweetheart!

Prepare a Fact Sheet for your target market. Write down all the facts and demographic information you know about them. Here are a few questions to get you started;

• Age
• Gender
• Education
• Family status
• Socioeconomic status
• Profession/occupation
• Hobbies
• Geographic location
• Media they consume (including Web sites, blogs, magazines, television shows)
• Etc…

Now, find a picture of your newly born “tar-ket”. Make him or her as real as possible. In fact, he or she can BE real.

If you would like to focus on a client or friend that fits the bill, that’s fine too. Just do the brain work.

BONUS – Have a few more minutes on the clock? Do a search in Google on your target market and see what pops up. Check out a few Web sites while you're at it.

Now reset the timer and do YOUR product. My goal is to get your copy up to speed FAST so you can start marketing yourself.

I like to use the analogy of one of those big circular targets you see used in archery. You want to get into the bull’s eye of who your target market is.

I want to get right in that bright red circle at the center. But those concentric circles around it are also valuable.

They do have different value points. But the funny thing is that the more specific you are the more you are in the bull’s eye.

The more the concentric circles are pulling you towards the center, you are still attracting the same people. It’s amazing but true that people don’t need to worry about appealing to everybody.

Putting yourself in the shoes of your client is the best thing you can ever do. When you start thinking and anticipating what’s going on in their minds, that’s when your copy’s going to start connecting.

And that’s what we do as copywriters.

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Author Resource - Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999. Get free access to 5 tips to turn your "blah" sales message into red-hot copy that ROCKS... at http://www.redhotcopy.com

Internet Marketing Training

2009-05-07T17:25:00.000-07:00

Have you ever noticed how hard it is sometimes to learn from written material?

I mean, you can read it and think you understand it, but when you try to implement what you have learned you feel you haven't understood it at all.

If only you could see it done! Well now, things have changed and your learning experience has just gotten better.

What would you say if you could learn everything you need to learn from one source, for one amazingly low price and you don't have to read a thing?

What if you could SEE everything you need to know?

Now You have the opportunity to have these easy to access and easy to understand VIDEOS to take you by the hand and walk you step by step though learning the Very things you need to learn.

You'll go from Knowing very little, to knowing it all, in no time when these videos cut the learning curve so that you don't have to waste your precious time anymore!

You can get immediate access to these Training Videos today for A One Time Fee and gain access to an exclusive affiliate program as well.

This isn't something to scoff at.

There's some really great teaching material out there- BUT, it only tells you what to do...it doesn't take you by the hand and show you like these videos do.

Don't take my word for, go see what the customers are saying- The Proof IS in the satisfied customers :-)

Click here!

Warm Regards

J. Boss

15 Easy Ways to Grow Your Subscriber List With Your E-Zine

2009-04-29T18:00:00.000-07:00

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While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?

Print this out and check those you already do, and note those you should "get a move on."

1. ___ 1. Tell your clients, associates, and friends. Send out one of your best issues (or your first issue) as a sample issue, inviting them to sign up if they like it. (Never sign anyone up without his/her permission.)

2. ___ 2. Put a signup form on your home page and every page of your Web site. No matter what page people may land on, this way they'll know about your amazing e-zine. Don't let them click away and lose them forever!

3. ___ 3. Use a pop-up or pop-under box on your site. Yes, they're irritating if abused, but I can tell you they work. Studies show pop-ups/unders can increase your e-zine signups by up to 10 times! Give it a try and test it. (Automatic popup creators like Ad Impact make it super easy.)

4. ___ 4. Offer a free goodie for new subscribers. We all get so much e-mail these days, that you have to work hard to get anyone's e-mail address. Offer new subscribers a valuable free article, report, resource list, e-book, etc.

5. ___ 5. Offer a free sample issue on your Web site or have one available by e-mail autoresponder. Some people won't sign up for anything until they can see it first.

6. ___ 6. List your e-zine in free e-zine directories. There are hundreds of these on the Web where people visit to search for e-zines on particular topics. Make sure you're here so you can be found! (One of the best is Charlie Page's Directory of E-zines)

7. ___ 7. Swap ads with other e-zines. Search online e-zine directories for other e-zines whose target readership matches yours, and contact their publishers. Swap at least three ads in a row for best results.

8. ___ 8. Buy ads in other e-zines. Again, search those directories for other e-zines whose target readership matches yours, and see their ad specifications and rates. Purchase at least three ads in a row for best results.

9. ___ 9. Plug your e-zine in your e-mail signature. After your usual contact information at the bottom of all your e-mails, be sure to include a two- or three-line plug for your e-zine.

10. ___ 10. Get published in OTHER e-zines. There are dozens of Web sites where other publishers visit to pick up free content for their e-zines. Why not post YOUR articles there for them to use? You get free exposure and plenty of traffic back to your site.

11. ___ 11. Do a co-op with other e-zine subscribers. You can cross-promote with other e-zine publishers on your own, or use an automated service such as Subscription Rocket (subscriptionrocket.com) which I used when I got started years ago.

12. ___ 12. Try a pay-for-subscriber service. These services advertise your e-zine for you and bring you subscribers automatically for as little as 10 to 30 cents apiece.

13. ___ 13. Announce your e-zine to all of the professional organizations and associations you're a member of. They usually allow you to make announcements in their newsletters or on their online bulletin boards.

14. ___ 14. Advertise your e-zine on the back of your business cards. In the text, be sure to tell people how they can sign up for your e-zine.

15. ___ 15. Become active in a few online forums where your ideal readers hang out. In your posts, position yourself as a resource in your area of expertise, and include a signature file that promotes your e-zine!

© 2005-2008 Alexandria Brown International Inc.

Online entrepreneur Alexandria K. Brown publishes the award-winning "Highlights on Marketing Success" weekly ezine with 36,000 subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at AlexandriaBrown.com

Article Source: http://EzineArticles.com/?expert=Ali_Brown

Face Painting: A Great Home Business For Moms

2009-04-24T20:32:00.000-07:00

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STOP! Click Here: Work at home ideas.
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Many stay-at-home moms search for a flexible, home-based way to earn a little extra money. Although it may sound like an unusual career path, becoming a Professional Face Painter could be just the ticket many moms are looking for. Why?

Face Painting = Happiness
What other business can you own where your job is to make a kid smile? Face Painting is a fantastic way to spread smiles, allow kids to be individuals and to express your own creativity.

Investment
For under $50.00, a beginner’s “toolbox” of face painting supplies can be purchased. This cost pales in comparison to some of the financial commitments that are encouraged when starting other businesses or purchasing the inventory to sell at craft shows, etc. And it’s never a waste to purchase face painting supplies because your kids will love them as much as you do! Don’t be surprised if they offer to paint you sometime.

Training
As in most things in life, the best way to learn is by doing. Once you’ve purchased the appropriate face paints, brushes and other supplies, start painting. There are e-books available to you as well as professional face painters, who network on the Internet, ready and anxious to share their knowledge and advice on getting started and building your business.

Marketing
Armed with a few hundred business cards, a camera and your face painting masterpieces as your promotional tools, your marketing efforts can bloom. By volunteering to face paint for friends, neighbors, school, etc., you have the ability to begin booking paid events quite quickly.

Conclusion
This overview of the opportunity to become a Professional Face Painter is not an attempt to oversimplify the business of Professional Face Painting. The great face painters of the world practice their craft extensively, train with the best instructors and meticulously maintain their accounting records and booking calendars.

For a mom or even a creatively inclined college student, face painting is a business that should be considered. Work where and when you want. Establish your pricing structure based on your own market. Maintain the flexibility needed to care for your own children. And make a little extra income for your efforts.
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Author Resource - JoAnne Westcott is the publisher of Face Painting Business http://www.facepaintingbusiness.com -- a start-up guide for anyone interested in Face Painting as a home-based business.
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P.S. Warning! Click here before it's too late: http://www.facepaintingbusiness.com

Finding Home Business Ideas In Your Own Life

2009-04-24T17:11:00.000-07:00

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STOP! Click Here: Work From Home Business Start Ups.
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For some moms, one of the hardest parts of starting an online business is finding the right idea. There are mothers looking for a way to create an original home based business every day and the internet provides a ready customer base for good ideas that are marketed well. The challenge facing these would-be entrepreneurs is in finding the good idea.

Create Your Own Niche
A common mistake made by new website owners is trying to be all things to all people. On the internet, generalization is best left to large corporations who have the staff and advertising budget to make their wide product offering work for them. Specialization is where a small internet business owner can really shine.

Look Inside Yourself and Your Situation
Ask yourself what small niches you inhabit. Are you a mom with a special needs child? What do you wish you had or which you knew to make that easier? Are you multi-cultural? Does your sub culture have lots of choices when it comes to shopping, services and information?

Solve A Problem
If you're thinking about creating a business selling homemade diapers, for example, examine the market and see if you can't spot an under represented niche that needs attention. Take a look at your own experiences and make a
list of the items that you wish you had for your newborn. Some very interesting and innovative baby products have been introduced to the market by a work at home mom.

Other mothers will reach into their household cash and spend it with you when you show them how your product makes their life easier or saves them money. What have you created for yourself that could be marketed to others? This doesn't have to be a fancy new diaper bag or nursing necklace, although there is always a market for something that improves on the
old stand by. Perhaps what you have to offer others isn't a product, it could be information.

Provide Information On A Specific Topic
You could write an eBook on how you helped your kindergartner stop wetting the bed or how you provided healthy, delicious, non-boring meals for a family of four on less than fifty dollars a week. (Sell me that one will you?)

The deeper you dig, the better the nugget you might find.
Just realize that you're not looking for a huge market, you're looking for a responsive one. Bring your solution to the people who need it and you will be on your way to success.
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Author Resource - Michelle Waters is the work at home mom behind Shop Kit Plus, an complete website and shopping cart solution for home business moms who want to sell their products on the internet. Find out how Shop Kit Plus can help you create a more successful online business at www.shopkitplus.com/Special
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STOP! Click Here: Work From Home Business Start Ups.

Online Marketing For Offline Businesses - How to Use a Special Report to Get Them to Opt-In

2009-04-23T17:54:00.000-07:00

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WARNING! Click Here: how to write a special report.
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So, you know that having a lead capture system on your home page is important because it allows you to build a list of your customers and prospects; a list you can use to increase profits and decrease advertising costs. But, in order to build a list, you have to first convince people to give you their names and email addresses and get their permission to add them to your list.

In my most recent article about this topic, I suggested having a free eBook on your opt-in page and offering it to customers and prospects in return for their permission to stay in touch with them. And, eBooks work great for this purpose, however, the though of writing a document of between 30-150 pages is enough to scare some people away from developing any free information product at all.

If you fall into that category, don't worry. I have another suggestion for you. Instead of offering a free eBook in exchange for your prospects' and customers' names and email addresses, you can offer them a special report; a document specially created to give them just a tiny taste of what you can offer them if they choose to do business with you. The great thing about a special report is that it's nowhere near as long as an eBook, so creating one won't seem like such a daunting task.

In reality, a special report only needs to be between 7-15 pages long. You can create a longer report if you'd like, but anything over 30 pages really should be turned into an eBook instead.

Special reports are very popular right now for a couple of reasons. First, like eBooks, they can be downloaded immediately upon completion of the opt-in process. Second, they're short and won't take your clients and prospects very long to read. And third, they give just enough information to let people know that you know what you're talking about without overwhelming them.

And, because they're shorter, special reports are a lot easier and less time consuming to develop and create than eBooks. Your customers and prospects are visiting your site because they're already somewhat interested in what you have to offer them.

So, by offering them 7-15 pages of information about a certain aspect of your particular business, you're showing them what they can expect to get from you if they come in and purchase your product or service.

Coming up with a topic for your special report doesn't have to be difficult either. Just think of something your customers are always asking you about and then make a list of everything you know about that topic.

One thing I like to do is to go through the alphabet, starting with the letter, "A" and see how many things I can think of having to do with that topic that start with each letter of the alphabet. The goal is to keep listing things one by one until you get to the letter, "Z".

For instance, let's say a travel agency wanted to offer a special report on their opt-in page and they decide they'll give away a report about the things someone should know before traveling to Europe. While brainstorming for ideas to put in the report, the travel agent might make a list that looks like this:

A - Airlines' restrictions

B - Baggage

C - Currency

D - Do's and Don'ts

E - Excursions

F - Food

And the list would continue until they reached the letter, "Z". Once you have your list, you then have 26 different things to include in your special report. You could write half a page on each of those subtopics and you'd have a 13 page special report!

So, whether you just make a random list of subtopics or if you use the alphabetical method above, come up with as many subtopics as you can and then sit down and write down everything you know about each of them; things you know your customers and prospects would benefit from knowing.

And don't forget, if creating a special report still seems like something you don't have the time or patience to do, you can visit any of the many freelance sites and hire a professional copywriter to write the report for you.

The point is - get it written and get it up on your opt-in page so you can start building that all important list of customers, clients, and prospects.

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Jessica Martinez is a freelance copywriter, editor, market researcher and internet marketing consultant. She has over five years of experience helping business owners sell their products and services through targeted marketing communications such as sales pages, press releases, brochures, and post cards. Her website, www.rgmarketingandmore.com offers samples of her work as well as her contact information.
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P.S. WARNING!

Click Here: how to write a special report.

7 New Ways to Use a Special Report in Your Business

2009-04-23T17:45:00.000-07:00

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WARNING! Click Here for: PLR Special Reports.
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If you take the time and put in the effort to create a special report, you can find ways to make that special report work for you as a marketing tool both online and offline. One special report of about 30 pages can be the start of multiple information products and Internet based marketing concepts. This article gives seven ways to use your special report as an Internet marketing tool as well as a marketing concept to use offline.

1. Create a Series of Reports: Take portions of the special report and turn it into smaller sections that can be a series of reports. If your original report was 30 pages, you can create 10 to 15 small reports by creating two to three page reports from the 30 pages of information.

Be sure to include enough information in each of the smaller reports to make them informative and valuable. Develop an introduction and summary section for the separate reports.

2. Develop Internet Articles. Create a series of Internet articles to publish in article directories and on your blog or website. Open your original report as a word document. Highlight and copy a portion of one section that can serve as a stand alone article.

Cut and paste this section into a new document. Now just add the information needed to make this a separate article. You can create a list article, narrative article or both from the same basic material.

3. Print it Out: Create a printed document of your online Internet special report. At 30 pages you have a document long enough to print and have spiral bound. Create a cover using a graphic or fonts and print the cover in a heavy stock paper. Take the report to a print shop and have it bound.

The other option is to send to a print-on- demand provider (POD) on the Internet and have it bound and shipped directly to you or your customers. You can have the reports printed in bulk to use at your speaking engagements or other presentations.

4. Expand into a Book: Instead of going smaller go larger and expand the 30 page special report into a book. Today, books are getting shorter instead of longer. Therefore, 60 to 75 pages would make a good length for a printed book. You can use a print-on-demand (POD) service and have the book perfect bound.

Create a cover and write the information for the back of the book. Remember, with a book the back cover copy and the table of contents or the two most read areas that help to sell the book.

5. Develop a Strategic Plan. A special report is large enough to use as a strategic plan for your business operations. Take a look at the current economy and see where your business fits. If the economic crisis is affecting competition, use the special report to create your SWOT analysis and write out your strengths, weaknesses, opportunities and threats to the business.

Analyze how you will meet the demands of the economic crisis by making the necessary changes to respond to customer needs in the market. Use your strategic report to get more business by sharing it with larger firms that might be able to hire you to
freelance because of our foresight and strategic planning abilities.

6. Create a White Paper. Turn the special report into a White Paper. A white paper is normally an industry report that tells specific information about an aspect of a business. You can always create you own white paper to highlight innovations in your business. This is good for any size company.

For instance, maybe you have developed a new business system that helps virtual assistants do better project management. This is an innovation that you can describe in your white paper. Then promote the white paper as a primary
marketing tool to build your business.

7. Write Your Résumé. Use the special report to write about your background, experiences, and business offers. Instead of writing a regular resume and cover letter, use creative writing skills to turn your background and experience into a story and relate it to a business problem that needs to be solved.

You might not be able to share this to get a job but you could use this as an information product to promote your business, your experiences and abilities to write creatively. In these difficult economic times creativity will stand out in the crowd. You could use this to solicit business for your resume writing services, or other type of business.

These seven tips let you turn your one special report into multiple products and marketing tools for your home based business or Internet based business. With some creativity, you can put the hard work you did to write the initial information product into multiple uses without having to ever start over again.
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Consuelo Meux, Ph.D., is a Strategic Mentor to Women in Leadership. Her programs assist women to use their leadership talents as a Leadership Business Model. Learn to use your abilities to develop new streams of income. Get a free 7 session E-course for women in leadership at her website and find a mentoring experience that will encourage your life. www.consuelomeux.com

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P.S. WARNING! Click Here for: PLR Special Reports.

The Power of Storytelling

2009-04-22T21:59:00.000-07:00

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WARNING! Click here now before it's too late: http://www.redhotcopy.com
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I’ll never forget the day I decided to quit my stable $50,000 a year job. Candy, the older assistant who really ran the company, had the radio on in her office.

(She actually bossed me around sort of like the Meryl Streep character in “The Devil Wears Prada”. But most of the time she tolerated me. And today she actually invited me to listen in.)

The news was blasting the unfolding details about the Columbine tragedy. It was unthinkable. Horrific.

I jumped on the Internet and began following the story of two social outcasts plotting out an evil plan to kill their fellow students and teachers. I was especially upset because I had two young sons in elementary school while I was stuck behind a desk, unable to leave.

See when my boys, Justin and Chase, were first born in 1990 and 1992, I was a stay-at-home mom. We spent every day reading, going to parks, visiting museums – just hanging out together. It was terrific.

But with my divorce in the mid 1990s, I was forced to go to work each day, leaving them in the YMCA after school care program. I realize I’m not alone - a lot of parents have to work outside the home to make ends meet.

But my oldest son had a serious case of ADD and emotional immaturity. I was warned by two of his preschool teachers that he was a child who REALLY needed his mother or he could self-destruct…like those kids at Columbine.

That was the day I realized I couldn’t continue being away from my kids anymore. I had to find an escape. It took some research and a leap of faith before I pulled together enough courage to quit and become a full-time writer. It wasn’t a straight path to success but that is the story of why Red Hot Copy was born.

That's my story. Did it get your attention?

Stories are wickedly effective in getting attention in a reader. They work in conversation. And they work like gangbusters in copy. Why?

1) Stories boost credibility. In order to tell a good story, you had better know your stuff. When your expertise is illustrated in a story you are more believable.

2) Stories spark emotional connection. We buy from an emotional state of mind, not a logical one. And dry facts seldom get us worked into an emotional lather the way stories do.

3) Stories can explore the pain of a problem. If you’re looking to paint the picture of suffering and agony in order to contrast how you or your service can be the solution, nothing does it better than a juicy story.

4) Stories make the prospect trust you. Whenever we hear a story, by nature we look for connections to our own lives (after all, it truly IS all about “me”). That relating slashes the timeframe for bonding. And we all do business with those we know, like and trust.

5) Stories bust through sales resistance. Nobody likes to be sold to. But we don’t mind kicking back and listening to (or reading) a story. You’re much more likely to keep the prospect’s attention by telling a story than hitting him or her over the head with hype.

So for your own story inspiration, pay attention to little events that happen to you. Get in the habit of writing them down every day in a notebook you dedicate just to stories. (Type them if you like but it’s been proven there is a connection between writing things out by hand and brain stimulation.)

Don’t edit at first. Just get it all out there. Over time, you will start getting more concise. The point is to create a habit. It will take a little practice at first, but the payoff is huge.
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Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999. Get FREE access to 5 tips to turn your "blah" sales message into red-hot copy that ROCKS... at http://www.redhotcopy.com

Call to Action Ideas to Get Response

2009-04-17T21:52:00.000-07:00

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WARNING! - CLICK HERE for sales letter writing tips that will make you RICH!

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No marketing communication is complete until you have asked your prospect or client to do something.

Whether you are writing an email, a web page, a brochure, a description of a tele-seminar, a sales page, a workshop announcement - you need to always give your reader/audience some call to action.

I'm not talking about asking someone to buy something outright. I mean asking them to take the next logical action in order for them to get something, or do something, or find out something and give you something.

What action you ask in your marketing depends on where you're at in your relationship with the person; where they are in the sales process; and what marketing tactic you're using to communicate with them.

Here are some examples of typical "call to action" steps that you will be asking of your prospects and customers:

- your opt-in box on your website asks for them to fill out their name and email in exchange for your free-giveaway

- when they opt-in you send an email asking them to confirm

- in an initial contact letter or email you let them know that you'll be calling them in 2 days to follow up

- after a workshop you can ask them to sign a sheet if they are interested in finding out when your next presentations will be

- on the bottom of each page on your website you provide a link to more information on the site, or how to get in contact with you, or link to the shopping cart to buy your products

- when someone buys an ebook you send an email with link to the product and ask them to please contact you with any questions, suggestions or problems

- after a teleseminar, you send out an email telling them where, and how, they can get access to a recording of the call

- at a presentation or talk you can ask for their contact information in exchange for a valuable article or subscription to your e-zine

- in a networking situation you can ask for their business card so that you can send them the opt-in link to your free-giveaway

- on your blog you can ask people to send you an answer to a specific question

- in your author resource box for articles you ask people to visit your website for more information and to get access to your free-giveaway

- in your e-zine or newsletter you talk about one of your services or products and then provide a link that takes them to the web page with more information

In any marketing that you do, provide some kind of call to action for people. Remember they are looking to you for advice, suggestions and valuable help - so make sure that you show them/tell them where to go to find that!

By: Jody Gabourie
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P.S. WARNING! - CLICK HERE for sales letter writing tips that will make you RICH!
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Is It Really This Easy To Get Free Advertising?

2009-04-10T22:55:00.000-07:00

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STOP! Click here to get your FREE 5 day article marketing e-course.
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One of the best ways to get free advertising is to simply write articles and give them away. It’s a foreign concept to many in online business, but it’s one of the best ways to get traffic, improve your search engine ranking, and sell more products.

Why Should You Write Articles?

Newsletter and website owners are desperate for content. As someone who owns websites and publishes several newsletters, I can vouch for this. I regularly search article directories, looking for quality information that will help my readers. And, every article I use from these resources gets published with the author’s information and a link to their site.

Why Give The Articles Away?

How much would you pay to include your ad in a newsletter or popular website? Anywhere from $5 to $80. Wouldn’t you prefer to have your ad placed for free? It’s easy to see the financial reward. Look at the bottom of this article. Right there, plain as day, you can see a resource box with my website included, so you have proof that this method works.

How do you write an article?

Take another look at the article that you’re reading right now. It’s short. It’s simple. I’m not a Literary Genius. I’m just being me.

Start by picking something you know about, or a problem that you can solve, and start writing. Just do it!

What should you include in the Author Bio?

-Your Name

-Something interesting about you or your website

-Your website link - Don’t forget this one!

-Special offer - Mention a freebie or special offer if you have one.

--Don’t use this area to *sell*. Just get them to your site.

-May you have lots and lots of free advertising!

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Author Resource - Nicole Dean is published all over the web, under numerous pen names. She welcomes you to visit www.EasyArticleMarketing.com to get started using article marketing to boost your business today.
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P.S. Warning! Click here to get your FREE 5 day article marketing e-course.

How Home Party Consultants Increase Their Sales, Recruit More Team Members, and Book More Parties Using These Simple Steps – and You Can, Too!

2009-04-08T15:48:00.000-07:00

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Discover How To Earn $592 In 30 Days

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When you first became a home party consultant, you were full of energy and excitement about your new business, and probably found yourself dreaming about how quickly you would become a “success” and started making plans about how to spend all the money you were sure you were going to be making, right?

And then, somewhere between two and six months into running your new business, you hit a slump and found it difficult to maintain the momentum, right? Maybe your sales started dropping off, or you found it more difficult to convince people to host a party.

Maybe you even found yourself doing things like cleaning the scum behind the bathroom sink faucets or scraping the grout in the kitchen, just so you didn’t have to get on the phone and face another rejection.

Maybe you even began to doubt yourself and think that maybe you’re not cut out to be a home party consultant after all.

Well, I’ve got some good news for you! What you’re facing is something that probably 85% of all new home party consultants face in their business. In fact, not only is it a common problem, there is also a solution.

Just follow these simple techniques, and in no time at all, you’ll find yourself back on the fast-track to owning your own successful – and profitable business:

Dream a Little Dream

1. Set aside an hour when you’re not going to be disturbed. Turn off the phone, don’t look at your email, and if the doorbell rings, pretend that you’re not at home. The first thing you’re going to do is a little “dreaming.” That’s right. I want you to sit down and imagine your “perfect” business.

Let’s pretend that it’s 5 years from now.

What does your business look like? Describe it. Where is your office? What is your title? What does your office look like? Do you have a staff or team? How many? What are they like?

It’s important that you write down on paper your dream. Put as many details into it as you can – how much money do you make a year? What kind of lifestyle do you have because of your business?

The reason that it’s important to dream first is because if you don’t have a vision – an idea of what you want – how are you going to know when you get there? Start with the big picture first.

Every time you get discouraged, just knowing where you want to end up and exactly what you want to achieve can help you to stay focused and motivated, even during the most difficult of circumstances.

If you’re a visual person, you might even want to create a dream book that you can paste pictures in of the things you want. (The world’s experts on goal setting and business building and even top sports figures all agree that visualization is one of the basic building blocks of getting what you want.)

Get Smart

2. Now create your long-term goals. Here are a few things to keep in mind about goals: Write them down. Give each goal a deadline. And make your goals SMART (Specific, Measurable, Achievable, Realistic, and Timely.)

Long-term goals can be goals that you want to achieve anywhere from 1 to 5 years down the road. Here’s another hint: Your long-term goals should all be related to the last things you need to do before achieving your dream.

Get Chunky with It

3. Now let’s break down one of your long-term goals. (This is also called “chunking” your goals.) For example – if you decide that within one year you want to be making $20,000 a year working part-time in your home party consultant business, one of the things you’ll need to figure out is what your net average party sales are.

(You can either take your total sales for the last year and subtract your expenses, or if you haven’t been in business for a year yet, take your last month’s party sales and add them up.)

Now subtract your expenses – what it cost you to do business. Next, multiply that number by 12. Then take your “goal” amount - $20,000. Divide that by 12. (I’m going to round it up to $1,667.)

In order to reach your goal of $20,000 a year, you only have to earn $1,667 a month – which really isn’t that much.) Now look at the number you came up with for your net sales.

Let’s say you came up with $300 per party, and you’re holding an average of 4 parties a month. At your current level, you only have to make another $5,600 in the next 12 months – or an additional $466.67 a month.

Which means there are two very simple ways you could meet – actually exceed your goal. Increase your sales at every party – in this example, that means you only need an additional $116.67 per party.

Or hold two more parties a month, and you’ll exceed your goal.

Plan Your Work and Work Your Plan

4. Now let’s work on creating short-term goals that will help you achieve your long-term goal. If the average guest at a party spends $50.00, then that means that you would only need three additional guests each month – and you’ll meet or exceed your goal.

What can you do this week to help each one of your hostesses get one or two more guests to their parties? What about a contest? A fun new theme? Can you find a new way to motivate your hostesses?

What about encouraging them to give out catalogs to each person they invite who can’t come to the party? Or offering a special – and highly coveted prize – to the hostess with the highest sales for the month?

That’s all there is to it. Know what you want – have a vision for your business. Create long-term goals that are SMART. Chunk those goals down into doable steps each week or each day.

Work on each step until you’ve achieved it, and then move on to the next. Persistence will pay off in the end, and one day you’re going to look around and realize that you’ve built the business you once only dreamed about!
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P.S. Click here to learn how to instantly make $592 in 30 days or less from home while sitting on your bum.

How To Start A Home Party Business - Tips On How To Start A Home Party Business That Makes You Money

2009-04-01T11:42:00.000-07:00

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STOP! - Click here to learn how to start a home party business.
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One of the major issues facing women today is how can they find a way to stay home with their kids and make money.

Be it to contribute to the household bills or to simply have some pocket change to splurge on whatever they want to splurge it on. Many are probably seeking to know how to start a home party business.

The good news is that to start a home party business is one of cheapest, easiest, and fastest way of making the dream of making money while staying home with your children a reality. You can become a direct sales consultant for one of the major direct selling companies.

Here are some statistics on home party business reps: Did you know that there are over 43 million direct sales consultants around the world, and approximately 12 million just in the United States alone.

Most of the direct sales reps happen to be women, who eagerly embrace the business in order to work part time, set their own hours, and empower themselves to make as much money as they want or need, according to the number of hours they decide to put into their business.

Does this sound like something you'd be interested in learning more about? Would you like to learn how to start a home party business? If so, there are some things that you will need to be informed of:

There exist a variety of direct sales companies and home party businesses as there are direct sales representatives. You will learn that most sales reps encourage that new representatives pick a company based on their interests and products that they would want to buy themselves.

If you are genuinely passionate about your business, this will go a long way towards your ultimate success as a direct sales rep, in particularly during the times when you’re having a hard time getting bookings, recruit other reps, or even marketing your business.

Before starting your research on how to start a home party business, sit down somewhere where you’re not going to be disturbed for at least 30 minutes, and give some serious thought as to what you want and need from your business.

What are your long term and short term goals? How much money do you want to make a month? How many hours do you want to work per day? Week? Month?

Don't forget to factor in your personality - if starting a home party business going to be right for you? Do you enjoy meeting and talking to new people? Do you look forward to going out or going to parties?

Are you motivated person? Are you able to stay focused and on task? Do you find yourself procrastinating a lot? Although anyone can learn how to become a successful entrepreneur, it will be quite a challenge for you if you have to learn new habits at the same time you’re trying to learn how to start a home party business of your own.

Once you have a crystal clear picture of what you want and need from your business, then it’s time to start doing your research about the different companies that are out there.

Make sure to thoroughly research any home party company that you’re strongly considering becoming a representative/consultant for. You’ll want to make sure that they have a good reputation, that they guarantee their products, and that other reps are satisfied.

The amount of commissions you will be earning, the cost of the initial sales kit, even the rate and schedule of pay should all be taken into account when making your final decision.

The sales literature is not enough to go by - you want to figure out how much money you need or want to make a month. Then look at the amount of money you can make per party, and how many parties and how much in total sales you’ll have to make in order to reach that goal.

If reaching your goal is going to require you to work longer hours or more than you’re willing or able to commit to, then choose another company.

You’ll want to be a little careful of any company that charges a really high amount for a sales kit, or asks you to pay for training.

Furthermore, your commissions ought to be based on the products or services you sell, and not on recruiting more people in under you.

In fact, any time you’re told that your largest commissions are based on the number of people you recruit or the memberships you sell, tread slowly. Often times these types of companies turn out to be pyramid schemes or scam companies.

Don't forget to check into the company’s return policy. You should be able to return any unused or unsold merchandise with no questions asked.

If the company fails to list a clear and open buy-back policy, make a request to get it in writing before committing or signing a contract.

Be careful about falling for the promise of easy money in your quest to learn how to start a home party business. There is no such thing as easy money without serious consequences.

Instead, search for a company whose products will help you to build a real, growing home party business of your own, a company that you’ll be proud to be affiliated with, and that will help you to reach your goals.
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Jane Boss writes articles on business & various other topics of interest. To learn more, visit: What Can I Do To Work From Home for more information.
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P.S. STOP! - Click here to learn how to start a home party business.

Article Marketing Secrets

2009-03-30T21:49:00.000-07:00

I recently discovered the world of Article Marketing. Article Marketing means writing articles about my specialty or business, and publishing it. I've found out there are many article directories online, and I can post my articles on each of them.

Since those articles include my info and link to my site, I've realized it has such great potential! I gain more exposure (people can find me more easily and from new sources), I can show my expertise, and of course it increases my reputation and credibility.

Even though, I felt there was much more to it.

So I came across an e-book written by the founders and owners of one of the biggest articles directories (and my favorite one): www.articlesbase.com.

I was really impressed by the contents of the e-book. It explains all the "do's and don'ts" of Article Marketing and gives tips and instructions on how to use this magnificent ad tool to its fullest potential.

To anyone who wishes to increase site ranking, publicity and advertise effectively at a low cost, I highly recommend this e-book. You can read more about it here: Easy ways to make money
writing articles.